
FRIENDLOOP
Make good recommendations rewarding
Friend-to-friend referral app concept — FRIENDLOOP
Concept direction
A lively identity and landing-page concept for an app where people recommend brands to friends and can track eligible rewards.

Explain the value of a referral
FRIENDLOOP imagines an app built around trusted recommendations between friends. The concept needs to make three things clear at a glance: what someone can share, how a friend benefits and when a reward becomes eligible.

A first page that carries the brand
An energetic wordmark, colour system and simple illustrations create a recognisable starting point. The landing page introduces the process in a few steps and gives interested people a way to learn more or join a waitlist. Real partner offers and payment terms would require commercial agreements.
